If It’s Broken, Fix It!
Our 6-step, lead generation training process will help you identify exactly what you need to change on your website to get a lot more leads. And we’ll guide you to make those changes.
We’ve Got Answers
If you have a question during class, raise your hand! You can also visit our weekly Zoom “office hours” for 1-on-1 instruction, send us a chat or email. We’re here for you!
Learning alongside other like-minded, B2B marketers is very motivational and fun. There’s a positive group energy that will elevate your results and encourage you to get things done!
You’ll have instructional PDFs, videos, how-to guides and worksheets as support reference material. Each session is recorded too for future review.
6 Weeks to More Leads!
Week 1: The Framework – Blueprint of a High Performing Lead Generation System
You’ll get an overview of how the lead generation system works. We’ll establish where you are now, where you want to go and how to position your company to get there.
Week 2: Your Best Prospects – Who They Are & What You Need To Know About Them
We’ll help you build a profile of your target prospects — to understand how they evaluate potential new vendors like you, and how to effectively invite them into your sales process.
Week 3: Search Optimization – Use Google To Attract Your Best Prospects
Your prospects find new vendors by going to Google. You’ll discover which keywords they’re using to find your products, and how to rank for them in Google so they see you before your competitors.
Week 4: Website Design – Optimize Lead Generation with Visual & Content Updates
You’ll learn how to use customer website critiques and key report metrics to identify crucial site edits that will totally transform your website’s lead generation capabilities.
Week 5: Content Marketing – Position Your Company as a Trusted Resource
You’ll learn how to use content, from video testimonials to blog posts to case studies, to build trust and position your company as the go-to resource for your product offering.
Week 6: Your LeadGen Success – Pull It All Together & Create a Plan
The final class details how to take everything you’ve learned in the training and apply it to your website marketing plans.
We strive to deliver the best possible experience for our 6-week training attendees. If for any reason you are not completely satisfied with our lead generation training, we offer a 100% satisfaction guarantee:
Attendees can request a full refund before the start of the 3rd week of class. This allows participants ample time to assess the quality and value of our program.